Tag Archives: business strategies

Pixelations: A Social Media overload for business & pleasure!

Am seeing this disillusionment all around me.. Perhaps it’s the Mercury-direct or the Saturn-retrograde just starting…but the pattern is too much to ignore. People with online business dreams are feeling deflated. Others feeling despair..dismay.. and a lot of other dis-something
pixelation a social media overload
here’s what I wrote on a friend’s wall on this matter.
“..the whole `facebook network brings growth and business’ is a complete fallacy. Long ago I was telling people / pagan organisations to get with the times and get on FB.. Now I’m saying `FB is a waste for business’ and this too will come to pass. (meanwhile other things are growing and spreading in between the pixel-gaps!)
People use it as an escapism… a time passing devise.. Everyone will `like’ ..pages and groups will grow.. There’ll be lots of exchanges.. and everyone then forgets.
How can our brains cope with such an overload?
With overwhelming options and alternatives, what results is an option-paralysis and inactivity.. not more activity. There are now over 1 Billion accounts on FB (world population is 8 Billion for comparison)..and everyone is being `encouraged’ to sell on FB.. It’s an impossible scenario..doomed to fail as we go beyond saturation levels..
The dot-com bubble burst..So will FB selling & marketing fantasy.
I stopped `investing’ in FB growth about 1-2 years ago..and just play.
My advise..? build a website..and keep it alive.. It has a slightly better chance of being discovered when people actually have a need and search google for it..
But beyond that, Keep it all real and keep it physical.. make real impressions face to face.. That’s what’s going to work.. ad anchor in the mind. (I can’t remember 1000 people’s names, posts and lives, or the 600+ pages I am supposedly `liking’ and benefiting from. But a person I met 2 years ago, I remember easily, because there was dancing in the rain, sitting with others naked in a sauna, and songs of a rebellious form! That memory stayed firm in my mind for 2 years..and was instantly accessible. And this post you might forget..but the keys I just planted might linger in your minds 
Real physical impressions involving 5 senses are the key, especially when pixels will fade.. Afterall, everything we see online is coming to us as visual input and now a bit of sound too on videos.. Its not enough anymore…not when there’s an avalanche of them competing for our attention..and the best we can do it consume it and file it in our short term storage… and visual memory will fade sooner or later if not anchored in the brain .. That’s biology we can’t ever beat..!
So don’t look for an alternative social media..or an App that manages other Apps.. or better pixelation strategies. Marketers are clever and desperate for your custom.. Augmenting reality? What the actual f**k is that, for heaven’s sake? Something is real or not. So ..get real!
Mani Navasothy
v1- 18th April 2018
ps.  Me writing about this online on my blog, about social media, may seem like a man sitting on a branch up a tree and sawing off that very branch.  But while there is a certain facility for viewer-comments and writer-replies, websites & blogs are very much authority building top level google-searchable platforms.  These are formal exotic gardens where as social media is like the weedy forest floor.  Yes there’s valuable precious medicinal plant life there…but also a lot of rubbish that no one clears out…  if you catch my drift.

Introducing Esoteric Enterprises

Esoteric Enterprises- The EE chip

 

Introducing….a new Gaian Times initiative

`Esoteric Enterprises’ –  a Social Initiative by Gaian Times’  – for Esoteric Practitioners & Pagan Business creators, online Publishers, Artists, Authors, Community builders, Sellers, Stall holders, Conference organisers,  Self-employed people, Marketers & Entrepreneurs.

The Aim is to become an online networking platform and directly help & support  esoteric people  in growing their  own  Enterprises, or develop their existing ventures. This of course enables them (you) fulfilling their hidden potential for wealth-creation and funding other charitable ventures or causes!  (Pagan Charties, Eco-spiritual charities etc).

 

 Objectives – My  approach is currently two-fold

  1. Teach, train, mentor, share, explore and disseminate valuable business tools, techniques and ideas – directly to all those who subscribe to my Enterprise bulletins (blogs, videos, webinars, audio downloads, e-guides & Reports).
  2. Work with all who are interested, and create an Esoteric Enterprises Network, which will then have the following exclusive benefits for those in the network:
  • Learn business strategies and apply it to Esoteric ventures
  • Learn up to date marketing methods and use it promoting and publicising your Esoteric ventures.
  • Increase your skills on online tools
  • Familiarise, customise and increase your online presence wisely in strategically planned manner (using Social media, Blogs, Videos, Webinars & websites).
  • Plan your esoteric enterprises for short, medium and long term (3 months,9month, 1 yr, 2 yr, 3yr).
  • Develop branding, logo and a strong identity.
Esoteric Enterprises – Gaian Times initiative for building an entrepreneurial network for Pagans! (c)ManiNavasothy.2012

A number of us are have been working on this initiative behind the scenes for some months now.. We’ll be formally launching this initiative with the upcoming edition of GAIAN TIMES  – eco-magazine  (publishing soon!)

There will also be (as publicised months ago), free offers of websites for individuals, small shops, businesses etc…through Gaian Times initiatives.

So …watch this space..:-)

-Mani Navasothy

(Founder/Editor / Director of Gaian Times)

Gaian Times is a registered not-for-profit company limited by guarantee. Registered in England & Wales, UK.